How users engage with AI onboarding?

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Success Stories

Scaling businesses are already succeeding with Obi

Obi has been essential to our hypergrowth over the last 12 months. It manages hundreds of onboarding sessions every month, helping users train and integrate our AI agent Sophiie into their workflows.

  • Jacob Banks
    CEO & Co-Founder at Sophiie AI

Obi helped us move our SME onboarding from manual to AI-led. Customers now spend an average of 35 minutes learning our product with Obi at their convenience, freeing our team to focus on strategy and relationships.

  • Mark Deacon
    Chief Commercial Officer at Canibuild

Our platform trains mechanical engineers to design fully compliant systems, which is highly technical. Obi makes that training engaging and accessible for every user, and for the first time engineers are learning complex system designs without us needing to step in.

  • Jonny Mousdell
    Co-Founder at H2X

Problem

You've tried it all but it's still the same old puzzle

Manual onboarding

Your team is slammed, repeating the same walkthroughs for hours.

Self-guided videos and docs

Users drop off, get lost, and still ask support the same basic questions.

Tooltips and product tours

They break every time your UI changes and nobody actually follows them.

Creating challenges all across the organisation

Every team feels the pain in a different way, but it’s all caused by the same bottleneck.

Growth demands more headcount.

New customers mean more onboarding calls. Teams get stretched and the experience becomes inconsistent.

Endless hand holding drains CS bandwidth.

Every new customer needs the same guidance. Calls pile up, training gets repetitive, and adoption suffers.

Features sit unused or unexplored.

Walkthroughs break when the UI changes. Users click around, get confused, and never reach the value you built.

More emails, more content, less retention.

Nurture campaigns try to fix onboarding gaps, but users still churn when they don’t understand the product.

Solution

Scale customer onboarding with Obi

How it works

Learns your product like your best CSM

Obi studies your training videos and workflows, understands your product, and keeps itself up to date.

Obi understands users and proactively guides them with on-screen awareness via a video call or in-app integration.

Different users need different paths. Obi adapts the guidance for each segment so every customer gets the right flow.

You get visibility into drop offs, blockers, and common questions so you can improve onboarding fast.

Customers onboard themselves whenever it suits them. Nights, weekends, any time zone, in their language.

Impact

Moves the metrics that matter

  • 2x faster activation
  • 30% higher adoption
  • Zero handholding

Train and deploy in less than a day

Obi learns from your existing training videos and resources, then guides your users without any heavy setup.

  1. Train Give Obi the training videos you already have. It learns from them and just asks you to review.

  2. Deploy with a link Add it to your onboarding, your academy, or straight inside the product.

  3. Optimise Review session reports, spot common blockers, and refine the experience with real user feedback.

  4. Integrate (optional) Embed Obi directly into your product with a simple code snippet for maximum engagement.

Improves adoption and skips the headaches

From a maze of resources…

Help docs, videos, tooltips, FAQs, chatbots. Users still get lost, drop off, or ask support for help.

…to humanlike training on demand.

A personalised conversation where an AI product expert trains the user with full awareness of their screen and use case.

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Frequently asked questions

How Obi is different from other onboarding tools?

Obi is a fully customer-facing AI agent that replicates a human-led onboarding or training session, just like a live video call but inside your app. Unlike tooltips, it doesn’t require adding UI elements, which can be tedious, error-prone, and hard to maintain. And unlike videos, academies, or help centre articles, Obi provides real-time, interactive guidance that adapts to the user’s pace, questions, and needs.

How long does it take to implement Obi?

Obi’s training is mostly automated. It learns from your training videos or via the built-in AI Training Mode. With a video, your training course will be ready in 5-10 minutes after uploading.

How much does Obi cost?

Obi uses tiered, usage-based pricing. You pay for the time your users spend interacting with it. Plans are available for different usage levels and we can tailor a quote to match your needs and phased rollout.

How does Obi learn and stay up to date?

Obi learns from your training videos, docs, and knowledge base. You can update it anytime with new content or train it live using the built-in Training mode, where you teach Obi just like you would a new hire.

Scale Onboarding. Not headcount

Let Obi handle the training so your customers get value fast and your team gets time back.